White Label Gambling

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You’ve probably heard the term whitelabel solution if you’ve been thinking about starting an online casinobusiness. Top Casino Solutions has the scoop on this gaming platform, providingyou with the essentials that you need to know. These include, how this type ofplatform works, the type of costs involved, the advantages and drawbacks ofthis solution, a few extra tips to keep in mind, and a list of the bestproviders of this solution.

So-called “white label” operations, where overseas firms can buy access to the UK market via a local company, will also be examined. The UK gambling industry’s lobby group. Developing a casino game undertakes immense hard work associated with hard work. There are multiple developers of white label casino software but only a few of them who are experienced and possess breathtaking technical skills continue to captivate the market of the gambling arena. How the White Label works. Purchasing a White Label casino solution, the business owner gets quick access to a unique, ready-to-operate online casino. The casino website is designed according to the operator’s individual requirements, using an exclusive identity such as brand name and logo, and is located on a separate domain.

Best Companies Offering White LabelCasino Solutions

What is a White Label Casino Solution?

First and foremost, white labellingisn’t exclusive to the gambling industry. It is a common concept in the businessworld. Essentially, how it works is a company produces a product or servicethat they sell to other companies that then rebrand the product or service tomake it appear as new and theirs.

In the iGaming industry, white labelsare an online franchise that have become more common with the popularity ofinternet gambling. Experienced developers within the industry have set up a whitelabel business option, which is a pre-made, pre-licensed, ready-to-go casinoplatform that includes all the functionalities and facilities needed for it tolaunch into operation.

This platform is then sold to thirdparties that will take the casino platform and rebrand it as their own so thatit appears like a fresh new casino to the eyes of their visitors. Both partiestake a cut of the resulting casino brand’s profits.

How Does the White Label Casino Platform Work?

Here’s a basic example of how a whitelabel casino solution works.

  • Youpurchase the platform – A parent company (e.g. the brandsTCS reviews) supplies their products and/or services to you (the start-up/thirdparty) in a package, wholesale. This will cost an initial setup fee to acquirethe use of the company’s technology.
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  • You receive the essentials you need to launch a casino – The parent company provides you with everything that you need to implement the casino so that you can then rebrand it as your own. This may include all, less or more of the following:
    • License (e.g. MGA, Curacao eGaming, UKGC, etc.)
    • Web-hosting
    • Platform
    • Casino games (e.g. slots, card and table games, live casino games, etc.)
    • Financial infrastructure (e.g. payment processing system, fraud prevention, detection, etc.)
    • Unique logo
    • Consultation services
  • Theplatform provider takes care of the back end – the parent company takes care of all the behind the scenes (back end)technological and operational infrastructure. Depending on the deal, supportand management may also be included, but this is not always the case.
  • Youtake care of the marketing – You are responsible for themajority of the front end aspects, such as marketing, branding and customeracquisition.
  • Youreceive a cut of the overall profits – You will receive some of the profits your business brings in, with the restgoes to the white label casino platform supplier.

What white label boils down to isthat a start-up receives a low-cost finished product that can be launchedsuccessfully in a short period of time, while the supplier provides the fullservice and benefits from the continual flow of new clients, creating a win-winprofitable venture for both parties.

Who is Most Likely to Benefit from a White LabelCasino Platform?

Thistype of business endeavour is best suited to those who do not have a largeinitial capital and/or who don’t have the time or the patience to find, manageand deal with the various aspects of building an online casino from the groundup.

Launchinga legal iGaming brand takes more than having deep pockets and making deals withsoftware and payment companies. It also requires you to apply for a license(s)and adhere to a number of juridical regulations, which are in a constant stateof flux as the industry evolves.

A white label solution may be rightfor you if you:

  • Arean entrepreneur
  • Arenew to the iGaming industry
  • Donot have a lot of capital
  • Donot want to go through the hassle of applying for, purchasing or maintaining alicense
  • Wantto launch a business fast
  • Notinterested in spending a lot of time managing and maintaining casino operation
White label casino

How Much Does It Cost to Start?

The cost of this type of casinogaming platform does vary from company to company. The costs of a white label typicallydepend on the products and services included in the package.
To give you a general idea of the cost to launch one of these platforms, it’snot uncommon for these solutions to range anywhere from $15,000 to $50,000. Beyondthe initial Startup costs, there may be other continual operation costs and/or servicefees that may occur annually or more frequently, depending on the deal.

As previously mentioned, pricingvaries from one company to the next. Therefore, the best way to find outexactly what costs you can anticipate in regard to initial investments andbeyond, is to contact the company that interests you directly to find out theirballpark figure.

With that said, launching a whitelabel casino is still the cheapest option compared to launching a casino onyour own.

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White Label Pros & Cons

White Label Gambling

There are both advantages of white label casino operation and disadvantages. Ultimately, Whether or not it will be the most ideal choice for you will depend on your personal business goals, how much experience you have in the industry, and how much you want to be in control of the casino’s development and operation.
With that said, as TCS does like to be open and honest, here’s a look at the most common pros and cons of white label casinos:

White Label Casino Advantages
White Label Casino Advantages and Disadvantages

Minimum start-up capital

The initial setup cost and operation of a white label is cheaper than launching and operating a casino business from scratch.

Setup Costs Vary

The initial start-up costs may be lower than building your own business, but you aren’t likely to find a deal that is under $10,000.

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Get a license without a hassle

You don’t have to go through the long and complex process of applying for a gambling license. You operate under the provider’s license. They’ve already taken care of the grunt work for you.

Restricted selection of products and services

The supplier controls which products and services (games, payments, additional software) are included in the white label platform. Even if they have other content available, you might not have access to it.

Payment processing

White Label Gambling

A good white label solution provider handles all aspects of payments and payment processing for you. This includes risk management, fraud prevention and fraud detection.

Marketing restrictions

You may be in control of marketing, but the provider may still require you to adhere to certain strategies and promotional restrictions.

Avoid a lot of operational overhead

The successful operation of an online casino requires many elements from casino games software, payments, licensing, back end, front end and beyond. A white label supplier takes care of many of these aspects for you, delivering smoother operation.

Limited rights

You never fully own your online casino business and you will accept your limited rights to it from the start. Moreover, not only will you only get a cut of the profits, but you will have to accept and implement any changes that the provider may make to its business model.

Quick setup and fast launch to market

Since white label casino platforms are pre-set and ready-to-go, setting up a brand and launching it often takes only a matter of weeks compared to the several months or a year that is the case with non white labels.

High Competition

Standing out from the crowd is essential for success in the iGaming marketplace. You can’t simply be like every other casino or your brand will sink before it has a chance to swim. It’s not enough to simply launch a legal white label casino. You need a clever marketing strategy.

Is White Label Right for You – Tips to Keep in Mind

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Shouldyou decide that a white label casino makes the most sense for you, here are afew tips to remember to make sure that this is truly the business path that youwould like to pursue:

  • Setupfees do not come cheap – Even though it may be more cost-effective to start one of thesecasinos compared to building one from scratch, setup fees can still be tens ofthousands of dollars. A white label casino is a business and businesses areexpensive to own and operate, especially at the start.
  • Find outwhat services and products are included – Remember, not all white label platformsare created equal. Discover exactly what will be included in the package beingoffered. Do not assume that a certain service or product will be made availableto you simply because it is advertised on the company’s site. Ask if you needclarification and don’t be afraid to negotiate if need be.
  • Make sureyou know what your cut will be – As you know, you will only receive a percentage of the overallrevenue that your white label business generates. Make sure you find outexactly what that percentage will be and what the terms and conditions arebefore you sign on the dotted line.
  • Limitedlicensing –Although your platform will come licensed, depending on the gambling authorityfrom where this license was obtained, your brand may not be able to legallyoperate in certain jurisdictions. Make sure you know precisely what markets youcan target as this can help you better build your brand.
  • You arein charge of marketing – The platform provider may take care of the behind the scenesoperations, but you need to be prepared to market your casino. Make sure youhave knowledge in: SEO and content marketing, casino promotions, SEM, andaffiliate marketing.
  • Make sureyou choose a legitimate provider – Not all companies who offer online casino products and services,white label or otherwise, can be trusted. Make sure you only do business with alegal and reputable company, including any of the brands TCS reviews.

Find the Ideal White Label Solution

If you’re seeking to grow yourfinancial portfolio, a white label casino can be a potentially fantastic way togenerate a lucrative income stream.

Now that you have a better idea ofwhat white label casino solutions are all about, if you’d like to find the onethat’s right for you, be sure to check out TCS reviews.

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Through our detailed reviews, we’ll help you to discover the iGaming platform provider that can offer you the best options for your online casino business goals. Get started today!

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